There's a way to find out if your content is connecting with a first-of-its-kind scoring process called, StoryQuotient.
It uses an AI powered prompt combined with our storytelling expertise to create an SQ Score on a range of 1-10 (1 being the lowest and 10 being the highest).
Your StoryQuotient (SQ) ScoreCard provides you with a baseline score to help you optimize your content for longer dwell time, lower bounce rates, and improved scroll depth. It will show you:
- If you're telling a great story (or not) in your online content.
- How customer-focused your content is.
- Where you rank against a competitor's SQ.
After you've received your SQ ScoreCard, you and your team can do a deep-dive analysis of your online content - or you can request a StoryQuotient (SQ) Report from us - with an analysis and recommendations for taking your brand messaging to the next level.
The StoryQuotient (SQ) Score Process
How Does It Work?
Step 1
Submit the Content Link (URL)
Fill out a short form at checkout and share the URL of the customer-facing content you would like to have analyzed, as well as the URL for one competitor. This could be a link to a website's homepage, a landing page, a blogpost, etc.
*Please note: The content link you send us must have 250-1,500 words. If there isn't enough text, we can't do a true analysis.
For example, if there are more images than text on a webpage, we may not be able to properly analyze it.
If there is a problem, we will let you know so that you can submit a different URL.
Step 2
We'll Analyze Your Content Using an AI Prompt and our Storytelling Expertise!
Our team of expert storytellers will conduct an analysis of your content based on the URL you provided.
Our process combines the application of a first-of-its-kind AI prompt with human storytelling expertise and proven storytelling frameworks that will calculate your storytelling quotient (SQ) score.
Step 3
Your SQ ScoreCard Arrives!
You will receive an email with your SQ ScoreCard carefully prepared just for you to show you how audience-focused your content is.
Your score will fall somewhere between 1 and 10.
1 is the lowest storytelling score and 10 is the highest. The SQ ScoreCard will include your SQ score and the SQ score of the competitor URL you provided. You'll get a sense of whether you're truly breaking through the noise and engaging your audience to the fullest.
Your homepage is often the first impression of your business. Are you putting your best foot forward? Is your competitor?
Find out.
Get Your SQ ScoreCard Today!
Order Your SQ ScoreCard
Meet the StoryQuotient Team
Douglass Hatcher
President & Co-Founder | communicate4iMPACT
Prior to co-founding communicate4IMPACT, Douglass led thought leadership and executive communications at Mastercard in Purchase, New York. Before making the move to Mastercard, Douglass spent two decades in Washington, DC, working on Capitol Hill in senior positions in both the U.S. Senate and the U.S. House of Representatives. Immediately prior to Mastercard, Douglass was senior advisor and speechwriter for former U.S. Senator Olympia J. Snowe. Douglass also serves as a quarterly guest lecturer on speechwriting and storytelling at Columbia University.
Lisa-Marie Hatcher
Co-Founder | communicate4IMPACT
Lisa-Marie is a longtime expert at crafting persuasive messages in both the private and public sectors. She started her career working for the Comptroller of the Army at the Pentagon and later managed global accounts for American Express and also grew sales for two pharmaceutical companies. After a stint of staying home to raise young twins, she co-founded communicate4IMPACT with her husband, Douglass, in 2017. She has since co-created business storytelling training for solopreneurs to CEOs, bringing a client relationship perspective to communication.
Melinda Thomas
Melinda Thomas Creative
Melinda Thomas is a groundbreaking business and marketing strategist. She channels audience attention and emotion like the A-list actress she was before she turned her considerable talents to directing, producing and creating content that enthralls consumers worldwide. Companies that are tired of being ignored hire Melinda to clarify confusing messaging and provide brilliant strategies to transform them from lackluster performers into Broadway blockbusters!
Victor Lee
Stonehorse Enterprises
Victor Lee has been a leader in technology and media ever since he studied computer science at Harvard. Armed with JD/MBA degrees from Columbia University, Victor was a technology pioneer on Wall Street and at IBM, PepsiCo, Disney and Time Warner before launching several tech media startups. Victor is the ultimate super-connector - an IBM Futurist calls him "one of the world's foremost networking authorities" - now using his skills in AI on behalf of companies across the globe.