Stop hoping people will “get” your unique selling proposition.


Take the mystery out of why people aren’t staying on your webpage or clicking through to buy.


If it’s not the load speed or button color…
it’s your content.

You’ve heard it before – hope is not a strategy. But if you aren’t optimizing and evaluating every element of your online assets - including your content, then you’re hoping.

You test how fast your website loads, and now you can test how well your web content engages your audience with a proven scoring process called StoryQuotient [SQ].

A StoryQuotient [SQ] Score is an objective measurement of how well your content is set up for customer engagement based on proven storytelling frameworks.

It evaluates your content quickly thanks to proprietary AI-powered prompts built with proven storytelling frameworks and analyzed by storytelling experts with decades of expertise in B2B, B2C, and public communications. Your score answers the question: Does it tell a captivating story, or is it a word salad?

Get Your SQ Score!

Wouldn’t it be nice not to wonder if your content is connecting?


Your SQ Score is part of an SQ ScoreReport that tells you:

  • What the engagement level of your content is [your SQ Score].
  • Why it received that SQ Score. You don’t have to guess!
  • Where you need to revise your content. You won’t waste time editing the wrong thing.
  • How to improve it. You will receive language and structure recommendations from our storytelling experts.
  • PLUS: Get a glimpse into how your content stacks up against a competitor’s! Data is crucial in making good marketing and business decisions. Knowing how your content stacks up against a competitor can give you a competitive edge. When you send us the URL for your content, you can also send us a URL for a competitor, and we will include their score in your report.
Get the Data!

Why Is a High SQ Score Important?


You’ve worked too hard and spent too much money not to get results.  Web pages with content that are optimized for engagement have:

• INCREASED DWELL TIME – Webpage visitors stay on your page longer because the content interests to them.

• IMPROVED SCROLL DEPTH – Visitors are engaged and keep scrolling through your content instead of bouncing off the page within a sentence or two.

Meet the StoryQuotient Team

Douglass Hatcher

President & Co-Founder | communicate4iMPACT

Prior to co-founding communicate4IMPACT, Douglass led thought leadership and executive communications at Mastercard in Purchase, New York. Before making the move to Mastercard, Douglass spent two decades in Washington, DC, working on Capitol Hill in senior positions in both the U.S. Senate and the U.S. House of Representatives. Immediately prior to Mastercard, Douglass was senior advisor and speechwriter for former U.S. Senator Olympia J. Snowe. Douglass also serves as a quarterly guest lecturer on speechwriting and storytelling at Columbia University.

Lisa-Marie Hatcher

Co-Founder | communicate4IMPACT

Lisa-Marie is a longtime expert at crafting persuasive messages in both the private and public sectors. She started her career working for the Comptroller of the Army at the Pentagon and later managed global accounts for American Express and also grew sales for two pharmaceutical companies. After a stint of staying home to raise young twins, she co-founded communicate4IMPACT with her husband, Douglass, in 2017. She has since co-created business storytelling training for solopreneurs to CEOs, bringing a client relationship perspective to communication.

Melinda Thomas

Melinda Thomas Creative

Melinda Thomas is a groundbreaking business and marketing strategist. She channels audience attention and emotion like the A-list actress she was before she turned her considerable talents to directing, producing and creating content that enthralls consumers worldwide. Companies that are tired of being ignored hire Melinda to clarify confusing messaging and provide brilliant strategies to transform them from lackluster performers into Broadway blockbusters!

Victor Lee

Stonehorse Enterprises

Victor Lee has been a leader in technology and media ever since he studied computer science at Harvard. Armed with JD/MBA degrees from Columbia University, Victor was a technology pioneer on Wall Street and at IBM, PepsiCo, Disney and Time Warner before launching several tech media startups. Victor is the ultimate super-connector - an IBM Futurist calls him "one of the world's foremost networking authorities" - now using his skills in AI on behalf of companies across the globe.

Which SQ Do You Need?

Get Your SQ Score

Frequently Asked Questions:

• What is a StoryQuotient [SQ] Score?

Your SQ Score is an objective measure of how well your content connects with your customers. It measures how customer-focused – instead of company-focused - your content is. It answers the question: Does it tell a captivating story, or is it just a lot of words?

• Why does my SQ Score matter?

Your content is like a conversation with your customers. If they aren’t interested in what you’re saying, they’ll go somewhere else – like to a competitor! Content with a high SQ score can capture audience attention more quickly, create deeper emotional connections, and inspire actions like opting in and buying.

• Do I need an SQ ScoreReport or ScoreCard?

That depends! If you only want to know your SQ Score and your competitor’s, then the SQ ScoreCard is the way to go.

If you want your SQ Score and your competitor’s PLUS a detailed analysis of what you’re doing right and a road map to where, what and how to improve your content’s SQ Score, then you’ll want the SQ ScoreReport.

• What do I get in an SQ ScoreReport?

Your comprehensive SQ ScoreReport tells you:

• What the engagement level of your content is [your SQ Score].
• Why it received that SQ Score. You don’t have to guess!
• Where you need to revise your content. You won’t waste time editing the wrong thing.
• How to improve it. You will receive language and structure recommendations from our storytelling experts.
• A competitor SQ Score for comparison!

• How can I use an SQ ScoreReport?

 The ways that you can use your SQ ScoreReport include:

• Diagnosing the cause of high webpage bounce rates
• Identifying content issues that might be causing low conversion rates
• Making it part of your annual marketing audit
• Marketing agencies and web designers can use it as part of the client onboarding process to get a baseline score, as part of an annual review, or to start conversations and generate new business with existing clients.

• What is the process?

Step 1:  Go to the checkout page for either the ScoreCard or ScoreReport.

Step 2: Fill out a short form after checkout and share the URL of the customer-facing content you would like to have analyzed, and the URL for one competitor. This could be a link to a website's homepage, a landing page, a blog post, etc. Don't have a URL for your content? No worries! You can send us the content in a Word document via email. You'll have an opportunity to select this option on the submission form after checkout.  *Please note: The content you send us must have 250-2,000 words. Without enough text, we can't do an accurate analysis. For example, if there are more images than text on a webpage, we may be unable to analyze it properly. We will let you know if there is a problem so you can submit a different URL.

Step 3:  We'll Analyze Your Content Using an AI Prompt and our Storytelling Expertise!
Our team of expert storytellers will analyze the content in the URL you provided. Our process combines the application of a first-of-its-kind AI prompt with human storytelling expertise and proven storytelling frameworks that will calculate your storytelling quotient (SQ) score.

Step 4: Your SQ ScoreCard Arrives! You will receive an email with your SQ ScoreCard carefully prepared just for you to show you how audience-focused your content is. Your score will fall somewhere between 1 and 10. 1 is the lowest storytelling score and 10 is the highest. The SQ ScoreCard will include your SQ score and the SQ score of the competitor URL you provided. You'll get a sense of whether you're truly breaking through the noise and engaging your audience to the fullest.

• How quickly will I receive my SQ ScoreReport or ScoreCard?

It can take up to 48 hours for us to meticulously analyze your content and deliver your personalized SQ ScoreCard or ScoreReport to your inbox. We strive for excellence and want to provide you with the most accurate results possible.